Showing posts with label definition of public relations. Show all posts
Showing posts with label definition of public relations. Show all posts

Tuesday, December 27, 2011

Daily Detente: Five Things The Media And Public Relations Have In Common

When was the last time you saw a front page story in the Washington Post (or any other top tier media outlet) in which press secretaries and spokespeople complained about the tactics, attitude and/or work habits of the reporters they deal with every day?

Just about as often as Newt Gingrich admits mistakes, I would imagine – as in, never.
Another Day At The Office For Jay Carney

No, you won’t often see national stories casting reporters in a negative light. But at least on an annual basis, you will see stories like the December 22 Post piece about White House Press Secretary Jay Carney and his staff, headlined, “Journalists complain the White House press office has become overly combative.”

It was a classic inside-baseball, warning shot across Carney’s bow – a lump of coal as he headed into what will probably be his last holiday break before the 2012 campaign makes life a round-the-clock nightmare. Given that Carney and his staff manage the flow of information to and from thousands of reporters around the world each day, it’s amusing when the complaints of “some reporters” trigger 1,400 words that can be summed up as:  A few of us don’t like the tone by which we are being held accountable for the stories we are producing.

Saturday, November 26, 2011

Light Rays on Saturdays: Mitt's Hair and a Modern Definition of PR

Republican presidential candidate Mitt Romney was at the center of two big stories this week that demonstrate how political communications has devolved into something resembling professional wrestling.  
With President Obama visiting New Hampshire, Romney bought a tiny bit of local TV to air an ad attacking Obama’s handing of the economy. Romney aides also delivered the commercial to reporters. One little problem – the featured Obama quote was really a paraphrase of something an aide to Senator John McCain said during the 2008 campaign. Romney and his aides shrugged off the deluge of criticism.
Misleading and unethical, the ad had little to do with hurting Obama – it’s no secret the economy is his weak spot. It was primarily designed to earn Romney the “See, I can be a tough guy” merit badge among the GOP influencers who have yet to embrace his candidacy. Democrats may use the ad to bolster their attack on Romney as a cold, valueless, flip-flopping, say-anything-to-win candidate.
The other big Mitt story? One thousand words on his hair on the front page of Friday’s New York Times.  The Times even interviewed the “barrel-chested, bald Italian immigrant” barber, who “agreed to share some of the secrets” of Mitt’s hair. Are you ready to be blown away? No dye. No product. And, sometimes Romney trims it himself.
How many of you are saying: “Wow. I honestly don’t give a flying follicle about this?”