Showing posts with label Project for Excellence in Journalism. Show all posts
Showing posts with label Project for Excellence in Journalism. Show all posts

Saturday, November 26, 2011

Light Rays on Saturdays: Mitt's Hair and a Modern Definition of PR

Republican presidential candidate Mitt Romney was at the center of two big stories this week that demonstrate how political communications has devolved into something resembling professional wrestling.  
With President Obama visiting New Hampshire, Romney bought a tiny bit of local TV to air an ad attacking Obama’s handing of the economy. Romney aides also delivered the commercial to reporters. One little problem – the featured Obama quote was really a paraphrase of something an aide to Senator John McCain said during the 2008 campaign. Romney and his aides shrugged off the deluge of criticism.
Misleading and unethical, the ad had little to do with hurting Obama – it’s no secret the economy is his weak spot. It was primarily designed to earn Romney the “See, I can be a tough guy” merit badge among the GOP influencers who have yet to embrace his candidacy. Democrats may use the ad to bolster their attack on Romney as a cold, valueless, flip-flopping, say-anything-to-win candidate.
The other big Mitt story? One thousand words on his hair on the front page of Friday’s New York Times.  The Times even interviewed the “barrel-chested, bald Italian immigrant” barber, who “agreed to share some of the secrets” of Mitt’s hair. Are you ready to be blown away? No dye. No product. And, sometimes Romney trims it himself.
How many of you are saying: “Wow. I honestly don’t give a flying follicle about this?”

Thursday, November 17, 2011

Twitter Is Becoming A Main Course In The Modern Media Food Chain

The Pew Research Center’s Project for Excellence in Journalism is ordinarily an incredible resource for understanding modern media trends, but its most recent study asked the wrong questions about how mainstream media outlets use Twitter.
Pew’s content analysis found that the top news organizations use Twitter predominantly as a one-way promotional tool for their own content, meaning that the media’s institutional Twitter accounts churn out links that take followers back to news and features stories, videos, photos, etc. This confirms the obvious.
More and more of us get our news, especially breaking news, delivered online.  Busier schedules and more multitasking have fueled a greater reliance on mobile devices – the best vehicle for Twitter. At the same time, with print circulation and broadcast viewership declining amid a growing online buffet of news and information, the largest media outlets are working hard to attract empowered, wireless consumers.
Where Pew fell well short of its normally high standards was with its deduction that “individual reporters were not much more likely than the news institutions to use Twitter as a reporting tool or as a way to share information produced by those outside their own news organization.”
Not only was the data sample too small -- an examination of the Twitter feeds of 13 individual journalists – but the conclusion flies in the face of the reality that PR professionals see every day on their own feeds.