Light Rays on Saturdays: Obama v Romney... Study Their Time At Harvard Grad Schools

After all the histrionics, debates and fabricated hoo-hah, the match-up for the presidency in 2012 will be precisely what everyone has expected all along: President Barack Obama versus Mitt Romney. If you want to truly understand the nature of these two men, study the one thing they have in common: Harvard University graduate schools. These New York Times’ features – one from January 2007 exploring Obama’s time at Harvard Law and the other from December 2011 assessing Romney at Harvard Business – provide tremendous insights into the personalities and characters of the candidates.

By now, you have had your fill of the “look back,” “look ahead,” “best of,” “top 10” and “what to watch for” stories that inundate us at the end and start of every year, in every medium and media. There’s no evidence that many people pay attention to the vast majority of these stories. It’s breezy filler designed to fill space between ads and give editors and reporters well-deserved time off during the holidays. That’s why it was nice to see Washington Post columnist Dana Milbank review the accuracy of his predictions for 2011. The annual churn of year-end content would be significantly more interesting if all media held themselves publicly accountable in such fashion.

You’ll hear a lot about the Iowa presidential caucuses this coming week. Political junkies swear the caucuses are important – as a winnowing exercise, as a springboard to voting primaries in other states, as a place for candidates to drop resume bombs on each other, and as a test of retail political skills. Yet the winner in Iowa is seldom their party’s nominee. For a different perspective on the importance of Iowa, read these pieces published in the past week in The Washington Post and The New York Times. Each offers important context about the state that will dominate political news this week.

As we head into a new year, I want to thank everyone for reading Bending Light. Somehow, it manages to get about 150 to 200 page views per post, and I’m very grateful to know that you're out there. By far, the two most popular posts since Bending Light launched two months ago have been on Jerry Sandusky’s decision to interview with Bob Costas and the five things reporters and PR people have in common. The “Light Rays” compilations on Saturdays also seem pretty well-read. Thanks again for making Bending Light a choice in your online buffet. 

I wish Happy New Year to you all! See you in 2012.

Daily Detente: Five Things The Media And Public Relations Have In Common

When was the last time you saw a front page story in the Washington Post (or any other top tier media outlet) in which press secretaries and spokespeople complained about the tactics, attitude and/or work habits of the reporters they deal with every day?

Just about as often as Newt Gingrich admits mistakes, I would imagine – as in, never.

Another Day At The Office For Jay Carney

No, you won’t often see national stories casting reporters in a negative light. But at least on an annual basis, you will see stories like the December 22 Post piece about White House Press Secretary Jay Carney and his staff, headlined, “Journalists complain the White House press office has become overly combative.”

It was a classic inside-baseball, warning shot across Carney’s bow – a lump of coal as he headed into what will probably be his last holiday break before the 2012 campaign makes life a round-the-clock nightmare. Given that Carney and his staff manage the flow of information to and from thousands of reporters around the world each day, it’s amusing when the complaints of “some reporters” trigger 1,400 words that can be summed up as:  A few of us don’t like the tone by which we are being held accountable for the stories we are producing.

Light Rays on Saturdays: Occupy, FOX News and Content Creation

The Occupy movement never seemed very strategic, as discussed here previously.  Correcting economic unfairness is an admirable goal, but how exactly does squatting on public land suggest a solution?  Occupy’s lone success (thus far) was to generate a national discussion in October and early November among virtually every opinion leader and editorialist in the nation. Beyond that, a lot of people were left camping out, waiting for orders that never came. It will be interesting to see if the “movement” can define and push a specific action plan in time for the 2012 elections.

What’s left to say about FOX News? Today’s New York Times adds to the legend, discussing in detail the channel’s behavior around the Iowa caucuses. Here’s what people need to understand: Rupert Murdoch and Roger Ailes have built a network that doesn’t bother compete for viewers like others do. FOX owns its audience’s hearts and minds. It engages them on an emotional, sociological and/or ideological basis. FOX’s brand loyalty comes from being an utterly consistent reaffirmation of “the truth” for millions of people who feel the world is out of control. They don’t see their values reflected elsewhere, so they turn to FOX News for succor. You don't have to like it; just don't ignore it.

There’s no shame in putting “content creation” on your resume. It may drive a particular demographic of reporters nuts, but welcome to the modern news and information buffet that has empowered consumers with unlimited and unfiltered choices. Another example of the dynamic occurred this week when former Digitas CEO Laura Lang was named to run the media holdings at Time, Inc. David Carr, the New York Times media reporter, explained it exceptionally well. Still don’t get it? Read this piece by Dow Jones reporter Damian Ghigliotty.

Media Coverage of Occupy Wall Street: Bigger Stories Obscured

The media has nothing to be ashamed of in its coverage of the Occupy movement.  The question now is whether they will start digging into the complex issues that have been obscured by the headline-grabbing civil disobedience.

Sunday’s New York Times "Media & Advertising" section featured not one but two different articles about the difficulties of satisfying everyone when it comes to reporting on the ongoing multi-city, mass sit-in for economic fairness.

Occupy Boston seen from The Fed.

The first story examined criticism at both ends of the political spectrum – and the protestors themselves – of how journalists have portrayed Occupy Wall Street (OWS) and the Occupy nodes active in cities throughout the country. “Lacking a list of demands or recognized leaders, the Occupy movement has at times perplexed the nation’s media outlets,” the story concluded.

Nearby in the same section, Times reporter David Carr analyzed what might lie ahead for the movement once its tent-city encampments are dismantled.  “In addition to the 5 W’s — who, what, when, where and why — the media are obsessed with a sixth: what’s next? Occupy Wall Street, for all its appeal as a story, is very hard to roll forward,” Carr wrote.

Those stories followed a November 13 column in which Times Public Editor Arthur S. Brisbane surveyed journalism experts for ideas about how to improve the paper’s coverage of “the seemingly formless mass of a movement that pointedly eschews leadership and formal demands.”

Brisbane’s best idea was buried amid a lot of hand-wringing: “In its future coverage, The Times should examine how these issues are changing America, giving rise to movements like Occupy Wall Street and its ideological counterpart, the Tea Party.”

Twitter Is Becoming A Main Course In The Modern Media Food Chain

The Pew Research Center’s Project for Excellence in Journalism is ordinarily an incredible resource for understanding modern media trends, but its most recent study asked the wrong questions about how mainstream media outlets use Twitter.

Pew’s content analysis found that the top news organizations use Twitter predominantly as a one-way promotional tool for their own content, meaning that the media’s institutional Twitter accounts churn out links that take followers back to news and features stories, videos, photos, etc. This confirms the obvious.

More and more of us get our news, especially breaking news, delivered online.  Busier schedules and more multitasking have fueled a greater reliance on mobile devices – the best vehicle for Twitter. At the same time, with print circulation and broadcast viewership declining amid a growing online buffet of news and information, the largest media outlets are working hard to attract empowered, wireless consumers.

Where Pew fell well short of its normally high standards was with its deduction that “individual reporters were not much more likely than the news institutions to use Twitter as a reporting tool or as a way to share information produced by those outside their own news organization.”

Not only was the data sample too small -- an examination of the Twitter feeds of 13 individual journalists – but the conclusion flies in the face of the reality that PR professionals see every day on their own feeds.