Daily Detente: Five Things The Media And Public Relations Have In Common

When was the last time you saw a front page story in the Washington Post (or any other top tier media outlet) in which press secretaries and spokespeople complained about the tactics, attitude and/or work habits of the reporters they deal with every day?

Just about as often as Newt Gingrich admits mistakes, I would imagine – as in, never.

Another Day At The Office For Jay Carney

No, you won’t often see national stories casting reporters in a negative light. But at least on an annual basis, you will see stories like the December 22 Post piece about White House Press Secretary Jay Carney and his staff, headlined, “Journalists complain the White House press office has become overly combative.”

It was a classic inside-baseball, warning shot across Carney’s bow – a lump of coal as he headed into what will probably be his last holiday break before the 2012 campaign makes life a round-the-clock nightmare. Given that Carney and his staff manage the flow of information to and from thousands of reporters around the world each day, it’s amusing when the complaints of “some reporters” trigger 1,400 words that can be summed up as:  A few of us don’t like the tone by which we are being held accountable for the stories we are producing.

Three Key Next Steps For Massachusetts's Newest Industry: Legalized Gambling

Massachusetts launched a new industry yesterday – the biggest start-up in the Commonwealth’s history – and while most start-ups don’t need intensive strategic communications until later in their evolution, reputation management will be critical to the success of this new venture from day one.

The new industry is legalized gambling, a multi-billion-dollar enterprise that many believe will eventually take its place among Massachusetts’ traditional economic engines – tech, life sciences, healthcare, higher education, financial services, etc. In this business model, the state is the chief executive officer and chief ethics officer; every taxpayer is a shareholder; and, every community is a stakeholder, directly or indirectly, for better or worse.  

As a quasi-public enterprise overseeing privately run subsidiaries, the Massachusetts Gaming Commission (MGC) will act as a hybrid board of directors and regulator, responsible for fulfilling the promises of the business but also acting as the eyes and ears of the citizens. The communications challenges it faces are immense and serious.

Here are three important steps for a successful launch of this new venture in the first quarter of 2012:

Denial Is A River: What Were Joe Amendola & Jerry Sandusky Thinking?

It's hard to imagine alleged Penn State child molester Jerry Sandusky as the victim of anything except perhaps a mental illness. Today, he is clearly the victim of some bad legal and communications advice.

Sandusky and his attorney, Joe Amendola, last night gave an exclusive interview to NBC’s Rock Center with Brian Williams. Sandusky needed to do something to anchor himself against a rushing river of bad facts and anger, but today he is further downstream.

Sandusky acknowledged showering with young boys and touching their legs. He said he “horsed around." He said he "enjoys" young people but denied being a pedophile. Amendola said he expects several alleged shower victims to deny that his client assaulted them, telling CNN: “Jerry Sandusky is a big, overgrown kid. He’s a jock. The bottom line is jocks do that. They kid around. They horse around."

It's doubtful that many 67-year-old “jocks” will verify that touching young boys on their thighs in the shower as commonplace. Not only do most reasonable men and women find Sandusky’s admissions disturbing, but even the conduct he acknowledged might constitute a criminal misdemeanor.

Sandusky and Amendola had hoped their media appearance would work to give the jury pool another side of the story, portraying the hulking former linebacker somewhat sympathetically and offering hints at a credible explanation for the disgusting accusations against him.

It didn’t work. The decision was an incredible miscalculation. The weight of the allegations is massive. The intensity of the media scrutiny is white hot. There are shoes left to drop, including more alleged victims coming forward to authorities.

How PR Can Help Penn State Now

People would be surprised to know how often PR counselors act as management consultants.

Often, those within a complex organization are too close to a situation or too insulated to see what needs to be done, what could been done, and how internal and external stakeholders might react. The blinders can be even thicker when the organization is in crisis. So, smart executives seek the advice of outside communications professionals -- not just for research, ideas and words, but for common sense and perspective.

As the trustees at Penn State prepare to meet today, let's hope hiring great PR counselors is on the agenda.

Penn State’s ability to do the right thing at this moment is suspect and will be for the foreseeable future. It lost its credibility on that score when it failed to act against Jerry Sandusky for more than a decade. It even failed to act seven months ago when a Pennsylvania sports columnist predicted what has now engulfed the University.

Penn State’s need for PR is not just a matter of credibility; it’s a demand of logistics.

Rupert Murdoch & News Corp: Reputation Irony

For a short time in July, it looked as if media mogul Rupert Murdoch would go the way of Ali Abdullah Saleh of Yemen, Hosni Mubarak of Egypt and Moammar Gadhafi of Libya — another dictatorial strong man forced into a shameful exit by a popular uprising.

In my days as a reporter for the Boston Herald, a Murdoch-owned tabloid, that’s the good-versus-evil slant that I might have put on the story — the jowly, leering tyrant stooped like a vulture over the body of a saintly, murdered 13-year-old girl eagerly trading her blood for profits, an outraged nation mobilizing to demand truth and justice as the sordid details of the scandal spilled forth.

After all, stark contrast sells. Given numerous flavor choices, people are least likely to buy the most vanilla of them. Months removed from its summertime peak, the News of the World drama holds leadership lessons for our profession regarding crisis and reputation management. You can read my take on the News Corp. saga in the latest issue of The Public Relations Strategist magazine.